Ron Gee Named CEO Shiseido Americas

Shiseido Company, Limited has announced the promotion of Ron Gee to president and CEO of Shiseido Americas as well as other personnel changes, effective July 1, 2021.

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As regional CEO, Gee will be responsible for driving Shiseido Americas’ strategic vision, in addition to strengthening the region’s organizational structure, optimizing operations and championing its business objectives.

Gee will continue to lead a portfolio of beauty businesses and will assume global brand holder responsibility for Shiseido’s Americas-based brands including bareMinerals, Buxom, Drunk Elephant, Laura Mercier, Nars Cosmetics and Tory Burch Beauty, as well as oversight of the region’s shared service functions.

In addition to Gee's role as CEO, Gee will continue to serve as Global M&A leader for Shiseido Group.

He will also lead the company’s commercial businesses in the United States and will oversee subsidiaries in Latin America and Canada.

Gee’s replacement as CFO for Shiseido Americas is expected to be announced imminently.

Elsewhere, Norio Tadakawa, director and executive officer of Shiseido Group has added the role of Japan region CEO, which was previously held by Masahiko Uotani, representative director, executive officer, president and CEO.

Uotani said, “During his time as CFO and more recently as Interim CEO of the Americas, Ron has indisputably earned his reputation as a keen business leader, collaborative team builder, skilled problem solver and invaluable partner. Throughout the COVID-19 pandemic, he has shown remarkable leadership in a time of crisis, protecting our business in the region while continuing to drive our ongoing digital transformation. With his leadership, I am confident that Shiseido Americas will achieve even greater success in the market and will continue to contribute boldly to the future of Shiseido Group and our WIN 2023 strategy.”

Gee said, “I am honored to have been asked to take on the Americas CEO position on a permanent basis. Since joining the company as CFO five years ago, I have developed a deep respect for Shiseido’s commitment to quality, to innovation, to our consumers, and most importantly, to all of our people. At Shiseido Americas, I have experienced first-hand the dedication and passion of the organization that I now have the privilege to lead, and I am more motivated than ever to continue the important work we do every day. With the support of my executive leadership team, I look forward to building on the success of the Americas region to become even stronger as we position ourselves to win in a post-pandemic landscape.”