Shiseido Interactive Beauty JV with Accenture

Accenture and Shiseido have announced joint venture, Shiseido Interactive Beauty, that will include approximately 250 digital information technology and other resources from both companies to accelerate Shiseido's digital transformation. Shiseido Interactive Beauty will begin operations in July 2021. 

The venture will also help Shiseido migrate its information technology (IT) infrastructure to the cloud, enabling Shiseido to increase the efficiency of its IT capabilities while reducing maintenance costs. It will also use data and advanced technology to create new beauty experiences through enhanced digital marketing.

In doing so, Shiseido will leverage consumers' browsing and purchase histories using augmented reality and other digital technologies to develop new products and services.

The announcement is in line with Shiseido's new Win 2023 and Beyond corporate strategy, which focuses on promoting structural reforms and strengthening its financial base while continuing to invest in areas that will become the foundation for long-term growth, including branding, innovation, supply chain, and the future workforce.

Masahiko Uotani, Shiseido’s representative director, president and CEO, said, "As Shiseido strives to realize a better world through the power of beauty, digital transformation has become an essential element for Shiseido to respond quickly to ever-changing customers and markets. I believe that working with Accenture, a company with a proven track record in delivering global digital services and, above all, one that shares our corporate philosophy and values, will create a great opportunity for Shiseido to make a leap forward. I am confident that together with Accenture, we can create new beauty experiences that customers have never experienced before and transform the beauty industry.”

"We are honored to help Shiseido accelerate its bold mission to deliver ‘Beauty Innovations for a Better World’ and meet the holistic needs of consumers,” said Julie Sweet, CEO of Accenture. “Our partnership is based on our shared values, focusing not only on creating incredible experiences for Shiseido’s consumers and more value for its business and retail partners, but also investing in digital skills for Shiseido’s employees, enhancing inclusion and diversity and putting sustainability at the heart of its products and operations—transforming to create value for all.”