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Target Adds 'Black-owned' Badge for Brands

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New Target badge helps consumers support Black-owned brands.

Target has announced the implementation of a badge—identified by a brown circle filled with five skin-tone colored hearts—to help shoppers identify products from Black-owned or Black-founded brands, according to an article on Popsugar. The badge appears next to the company’s clean- and vegan-certified badges, visible through product pages online.