gci

Current Issue cover

Target Adds 'Black-owned' Badge for Brands

Contact Author
Close
Fill out my online form.

New Target badge helps consumers support Black-owned brands.

Target has announced the implementation of a badge—identified by a brown circle filled with five skin-tone colored hearts—to help shoppers identify products from Black-owned or Black-founded brands, according to an article on Popsugar. The badge appears next to the company’s clean- and vegan-certified badges, visible through product pages online.