John Lewis Launches Virtual Beauty Tech Selection

Aug 13th, 2020

Jacquelyn Schlabach

Beauty brand John Lewis launched its first virtual beauty tech department with products that focus on skin care

U.K. retailer John Lewis has launched its first virtual beauty tech department with four products that focus on skin care concerns.

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According to Evening Standard news in London, the products have been chosen according to customer and market feedback, which showed consumers looking to enhance their DIY beauty routines.

The products include:

MZ Skin LED light mask
Dermaflash Luxe exfoliation tool
Foreo Bear toning device
BeGlow Tia MAS sonic skin care system

Virtual experiences on a brand's website have reportedly shown to increase the time customers spend on-site by 101% along with an 8% decrease in returns.

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