gci

Current cover

5 Things That Made 2018 a Financial Success for Estée Lauder

Contact Author
Close
Fill out my online form.
Estee Lauder 2018 Year in Review

2018 proved to be another strong year for Estée Lauder. 

In fiscal year 2018, the cosmetic giant reportedly saw net sales reach $13.68 billion, net earnings reach $1.1 billion and diluted earnings per share reached $2.95.

FY2018 Net Sales by Product Category: 

  • Hair care reached $570 million;
  • Fragrance reached $1.8 billion;
  • Skin care reached $5.595 billion; and
  • Makeup reached $5.6 billion.

FY2018 Net Sales by Region:

  • APAC net sales were $3 billion;
  • The Americas net sales were $5 billion; and 
  • EMEA net sales were $5.6 billion.

According to the company, a few of the factors that helped achieve a successful 2018 were its diverse brand portfolio, the "resurgence of skin care," an increase in experiential retail, 20+ years of experience in e-commerce and its company culture. 

Fabrizio Freda, president and CEO, said, "Global prestige beauty is exciting, dynamic and fast growing. With a proven, successful strategy, brands and products that are coveted around the world, and a continued focus on the long-term, we expect to continue to drive sustainable growth, industry-leading sales and gain share."