According to a press release, Beiersdorf's Nivea brand received the highest ranking in Reader’s Digest magazine's annual “Most Trusted Brands” survey—which took stock of consumer preference for skin care, cosmetics and hair care brands. Consumers in the 16 European countries ranked Nivea as the skin care brand that they trust most—with respect to quality, image and cost-benefit relationship. It is the ninth consecutive year the brand has been ranked first.
Sponsored
ACTIGYM™ Marine Ingredient is Now Also a Facial Trainer — Lipotec USA, Inc.
No Sulfates, No Problem: Gentler Cleansing Made Simpler — Lubrizol Adv Materials, Inc.
Are You Sitting on Obsolete Packaging Inventory? — McKernan Packaging Clearing House
Meet The Complete Clean Beauty Hero: Neossance™ Squalane — Centerchem Inc
Most Popular in Marketing
- 116 Things to Know About Influencer Marketing in 2019
- 2Will These Be the 5 Biggest Beauty Trends of 2021?
- 3Trend Alert: Beauty and the Brain
- 43 Ways to Empower and Engage with Today’s Informed + Connected Beauty Consumer
- 5[video] Chloe Grace Moretz and James Corden Get “Bare” for SK-II
- 6Buzz Words That Sell
- 7Linking Fashion and Beauty
- 8Why 2019 Will Be the Year of Gen Z
- 9Survey: How Millennials Purchase Makeup in the Digital Age
- 10L’Oréal Leads the Way to Experiential
Related Content
- Beiersdorf Sells Hygiene Line
10/21/2008, Jeff Falk - Beiersdorf Reports Preliminary Fiscal 08
1/13/2009, Jeff Falk - Beiersdorf Brand Gains in Eastern Europe
10/15/2008, Jeff Falk - Nivea Makes Connection in Holiday Celebration Sponsorship
1/6/2009, Jeff Falk
FOLLOW US: