According to a press release, Beiersdorf's Nivea brand received the highest ranking in Reader’s Digest magazine's annual “Most Trusted Brands” survey—which took stock of consumer preference for skin care, cosmetics and hair care brands. Consumers in the 16 European countries ranked Nivea as the skin care brand that they trust most—with respect to quality, image and cost-benefit relationship. It is the ninth consecutive year the brand has been ranked first.
Sponsored
Naturally detoxify urban skin — Clariant International Ltd
PhytoCellTec™ Goji: Stem cell activation for a V-shaped face — Mibelle AG Biochemistry
The Future of Marketing: Elegant, Irresistible, In-home Brand Experiences — IBMG
Responsible Hair Care with Polyurethane film formers — Covestro AG
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