According to a press release, Beiersdorf's Nivea brand received the highest ranking in Reader’s Digest magazine's annual “Most Trusted Brands” survey—which took stock of consumer preference for skin care, cosmetics and hair care brands. Consumers in the 16 European countries ranked Nivea as the skin care brand that they trust most—with respect to quality, image and cost-benefit relationship. It is the ninth consecutive year the brand has been ranked first.
Most Popular in Marketing
- 1First Look: 2019 Global Cosmetic Industry Magazine Editorial Calendar
- 2How Politics Could Affect 2018 Holiday Shopping
- 3What Did 2018 Mean for Beauty?
- 4The Top 5 Trends Driving the Beauty Market
- 5Buzz Words That Sell
- 6Linking Fashion and Beauty
- 7The Perfect Brand Name
- 86 Ways Social Media Builds Beauty Brands
- 9Survey: How Millennials Purchase Makeup in the Digital Age
- 102018 Global Cosmetic Industry Editorial Calendar: Beautiful Innovation
Related Content
- Beiersdorf Sells Hygiene Line
10/21/2008, Jeff Falk - Beiersdorf Reports Preliminary Fiscal 08
1/13/2009, Jeff Falk - Beiersdorf Brand Gains in Eastern Europe
10/15/2008, Jeff Falk - Nivea Makes Connection in Holiday Celebration Sponsorship
1/6/2009, Jeff Falk
FOLLOW US: