Among 80,000 U.S. consumers surveyed, 72% trust was a key component in beauty brand choice, according to a new BrandSpark survey.
Focusing on categories such as body wash, body lotion and hair treatments, the survey lists top brands within 101 segments.
Brands that topped their categories included Pantene, Dove, Axe, Old Spice, Neutrogena and Olay.
