Henkel Acquiring Shiseido's Asia-Pacific Hair Professional Business

Shiseido's Asia-Pacific Hair Professional business includes Sublimic.
Shiseido's Asia-Pacific Hair Professional business includes Sublimic.

Henkel has announced it is acquiring Shiseido's Asia-Pacific hair professional business, which includes brands such as Sublimic and Primience.

In fiscal 2020, Shiseido's Asia-Pacific hair professional business reported sales of approximately 100 million euros. 

Shiseido will retain a 20% share in the legal entity in Japan.

In 2017, Henkel acquired Nattura Laboratorios and the North American hair professional business of Shiseido.

Wolfgang König, executive vice president beauty care, Henkel, said, "We are excited about the opportunity to add these strong and successful premium brands to our professional portfolio. This business is a perfect strategic fit to our existing portfolio, adding highly complementary brands and hair categories whilst significantly expanding our position in the attractive Asia-Pacific market. The transaction will enable us to create an innovation and growth platform for our professional business in this very exciting region aiming for further business growth and development through the agreement with Shiseido. We will significantly increase our market position in Japan and China, the world’s top two and three hair professional markets and important centers of trends and innovations."

Henkel CEO Carsten Knobel, said, "As part of our strategic agenda for purposeful growth, compelling acquisitions play a key role in actively shaping our portfolio. This transaction is a step-change for Henkel’s hair professional business. By expanding our professional business in Asia-Pacific, we will become one of the leading players in this highly dynamic region with attractive future growth potential. This move will also further strengthen our hair professional business which has already shown a very strong development in the past years and will be an integral part of our future consumer brands business unit."

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