Shiseido Co., Ltd. will establish its creative division as a wholly owned subsidiary under the name of Shiseido Creative Company, Limited, starting on January 1, 2022.
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The Shiseido creative division handles the design and planning of its advertising, cosmetics packaging, etc. The company will introduce a new personnel system to maximize performance and enhance collaboration with external creators, allowing creators to fully concentrate on their work.
Shiseido views the upcoming changes to the department as a significant part of its medium-to-long term strategy "WIN 2023 and Beyond."