"As a Beauty Tech company, we leverage our decades-long heritage of rich data assets to empower our decision-making with instant, sophisticated analysis," says Antoine Castex, enterprise architect, L’Oréal, in a blog post announcing the beauty giant's increased investment in Google Cloud's services in support of the Beauty Tech Data Platform.
Castex added, "Because we oversee global brands, which must adapt to local requirements, we need to maintain a deep understanding of what a brands' data represents, while managing disparate legal and regulatory requirements for different countries. Our end goal is to run a safe, compliant and sustainable data warehouse as efficiently and effectively as possible."
Report: 3 Ways Beauty Brands Can Stay Relevant
The executive concluded, "We sync and aggregate internal and external data from a wide variety of sources across organizations and retail stores. This made the management of our data warehouse infrastructure used to be very complex and hard to manage before Google Cloud. L’Oréal's footprint was so large that we once found it impossible to have a standardized method to handle data. Every process was vendor-specific, and the infrastructure was brittle."
The solution, then, was "end-to-end Google Cloud serverless and data tooling."
The solution reportedly provides security, cost savings and supports L'Oreal's transition toward greater sustainability.
Read the full blog post here.