L'Oréal USA has named David Greenberg CEO, president of North American zone and member of the L'Oréal executive committee, effective immediately. Greenberg succeeds Stéphane Rinderknech, who has left the company.
Greenberg is currently the president of L'Oréal professional products division in North America. He has been with the company for more than 28 years.
During his five-year tenure, Greenberg oversaw the growth of SalonCentric, accelerated the growth of the business in new channels and modernized the professional products business into a digital, omnichannel one.
Prior to his current role, Greenberg served as president of Maybelline, Garnier and Essie within L'Oréal USA’s consumer products division for eight years and directed marketing for the L’Oréal Paris brand for another six years.
Rinderknech was appointed CEO of L’Oréal USA and president of North American zone in 2019.
Nicolas Hieronimus, CEO of L’Oréal, said, “I have known David for many years. David is one of the architects of L'Oréal’s rise to become the market leader in the US, and he still leads with the same entrepreneurial, innovative and competitive mindset. He is a successful team builder. I am very proud to name the first American to head the North America zone and to join our group’s executive committee. North America zone is one of our biggest engines of growth and David is the right person to take our team and business to new heights.”
Hieronimus added, “I take the opportunity to warmly thank Stéphane for his significant contributions to L’Oréal during the last 20 years, notably in China and lately in the USA, where he leaves a very strong team that will continue to drive our success in North America.”