Shiseido and Kose Honored at CES Innovation Awards 2025 for Beauty Technologies

SheseidoL’Oreal isn’t the only beauty giant getting into the beauty tech game this year. Both Shiseido and Kose earned accolades at the CES Innovation Awards 2025 for virtual and analytical tech. 

Shiseido's Recognition in Beauty & Personal Care with Advanced R&D 

Shiseido earned accolades at the CES Innovation Awards 2025 for its “Shiseido Skin Visualizer.” Per the brand, the Skin Visualizer was designed for everyone, regardless of gender, skin color, or type, it delivers analysis with no need to remove makeup or make physical contact, utilizing a technology that evaluates skin’s radiance, smoothness, and resilience.

Now, with a new upgrade, the Skin Visualizer can assess not only visible conditions but also the "invisible" state within the skin. Powered by research on capillaries and proprietary measurement technology, it offers consumers insights for their skin needs like never before.

KOSE's MR Makeup Innovation in XR Technologies 

Kose and PRNewsWireKose Corporation, in partnership with Tokyo Electron Device, was recognized in the XR Technologies & Accessories category for its Mixed Reality (MR) Makeup Experience. Using advanced projection mapping that adapts to facial movements in real-time, users can instantly simulate makeup applications. 

• CES 2025 Joint Exhibit: Kose and Tokyo Electron Device will showcase the technology at CES 2025, allowing visitors to try the MR makeup service. This innovation is designed for personalized self-expression and extends beyond beauty into potential entertainment applications. 

Both brands are pushing the boundaries of beauty innovation, merging technology with self-care to shape the future of the industry.