SV Labs, a multi-site contract and development manufacturer for beauty and personal-care products, has announced a new state-of-the-art, high-speed hot-pour line at its Prescott, Wisconsin facility, expanding the site's role as the company's center of excellence for hot-pour manufacturing.
This additional line increases capacity for deodorants, antiperspirants, balms and other hot-pour formats, supporting both emerging and established brands that require U.S.-based production to scale efficiently across North America.
The Future of Deodorant Manufacturing
Global beauty and personal-care brands are shifting manufacturing closer to the U.S. market to reduce lead times, simplify logistics and improve cost efficiency. Meanwhile, the deodorant and antiperspirant category is undergoing a major transformation. With the global deodorant market reaching $25 billion in 2023 and projected to grow at an 11% CAGR through 2028, it reflects a growing demand for innovative formats, cleaner formulations and more premium consumer experiences at scale, according to Euromonitor International.
Skin Care Inspired and Sustainably Packaged
Consumers today expect far more than basic odor protection. They are driving demand for products inspired by skin care, using effective but non-irritating ingredients and formulas that strengthen and protect the skin, as well as clean options with aluminum-free or microbiome-friendly benefits and premium products that emphasize rich, layered scents. They also want more sustainable choices, including compostable, refillable and low-plastic packaging that aligns with their environmental values. To meet this shift, brands are adopting distinctive packaging formats and refill-ready systems that require more precise fill control, new thermal profiles and tighter manufacturing tolerances, particularly at high production volumes.
Optimally Engineered Lines
SV Labs' new line is engineered to support both the rise in next-gen consumer expectations and the operational demands of modern brand portfolios, offering:
- High-speed throughput to support national rollouts and retail-driven replenishment
- Top-fill and bottom-fill configurations for sculptural, prestige and ergonomic packaging formats
- Flexible fill weights and custom molds to enable differentiated product design and sensory experience
- Custom heating and cooling capabilities to ensure smooth finishes
- Compatibility with refillable, compostable and low-plastic materials, enabling sustainable formats at scale
The added line increases total throughput while freeing existing lines for faster scheduling and smaller-batch innovation runs. Capacity across SV Labs' Prescott and Watsonville facilities provides multi-site optionality, supporting product development, pilot runs and commercial-scale manufacturing with built-in continuity.
Built-In Business Continuity
SV Labs operates four sites across the United States and Canada, connected by a single integrated supply chain. While Prescott remains the center of excellence for hot-pour technology, SV Labs' Watsonville, California, site also has hot-pour capabilities. This flexibility enables product creation across multiple sites and can be easily shifted based on quantity, timeline and product requirements.
The expanded capabilities enable brands to:
- Move more quickly from concept to launch, with flexible, scalable capacity
- Scale winning SKUs as they gain traction across retailers and regions
- Transition legacy products into modern, sustainable packaging without compromising performance, texture or appearance
