Skinification is a Game-changer for Sunscreen Usage

Apr 26th, 2024

Sonali Jagadev and Olivia Stelmaszczyk, Euromonitor International

Historically, sun care was primarily used to shield against UV rays and avoid sunburn, but with growing skin health awareness among consumers, demand is rising for products that provide more than just protection.

Historically, sun care was primarily used to shield against UV rays and avoid sunburn, but with growing skin health awareness among consumers, demand is rising for products that provide more than just protection.

VeronikaSmirnaya at Adobe Stock

F-1. Top reasons U.S. consumers purchase sun protectionEuromonitorOngoing education efforts have successfully changed consumers' views on sun care, as they increasingly use sun protection year-round, rather than just during specific seasons.

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