K-beauty Market, 2016


Unless you’ve been living under a rock, you probably know that K-beauty is one of the buzziest segments in the beauty industry at the moment. But don’t take our word for it, just look at the stats…

  • The Korean beauty industry has been growing at a rate of 9.2% even with a global economic recession.
  • The Korea International Trade Association states that Korea’s beauty exports grew from $800 million in 2011 to $3.9 billion in 2016.

In order to help companies grow in this market, the K-beauty Expo was created to showcase marketing of the Asian beauty market and to attract exhibitors and visitors from around the world.

This year’s K-beauty Expo is set to take place from October 12-15. It will be hosted by Gyeonggi-do and organized by Kintex.

For more information please visit: www.k-beautyexpo.co.kr/en

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