Kao's Beauty Power Station to Provide Individualized Skin Analyses and Lessons

In November, Kao Corp. will launch its SOFINA Beauty Power Station in Tokyo's Ginza fashion and shopping district. The venue will offer consumers skin analyses (ex: ceramide quality in the stratum corneum) and personalized lessons for skin care routines based on the results.

The studio will offer workshops, while the Try&Enjoy shop will offer Kao's new brand, SOFINA iP, as well as SOFINA beauté and SOFINA ALBLANC. The shop will include a space where customers can try products and watch demonstrations.

According to Kao, the station will "promote customer understanding and satisfaction."

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