In November, Kao Corp. will launch its SOFINA Beauty Power Station in Tokyo's Ginza fashion and shopping district. The venue will offer consumers skin analyses (ex: ceramide quality in the stratum corneum) and personalized lessons for skin care routines based on the results.
The studio will offer workshops, while the Try&Enjoy shop will offer Kao's new brand, SOFINA iP, as well as SOFINA beauté and SOFINA ALBLANC. The shop will include a space where customers can try products and watch demonstrations.
According to Kao, the station will "promote customer understanding and satisfaction."