Significant Natural and Organic Beauty Opportunity in Scandinavia


The Nordic beauty market is one of the fastest growing in Europe, according to Organic Monitor, with sales of natural and organic cosmetics projected to soon reach 200 million euros. The region has one of the highest natural and organic product spends in the world, the organization adds.

Previously: Euromonitor Reports on the Beauty Industry Going Green

These and other insights will be discussed during Natural Products Scandinavia, taking place November 1-2 in MalmöMässan in Sweden.

The market is is growing by about 10% per year, compared to about 5-7% for Western Europe. Natural and organic cosmetic products are expanding into new distribution channels, including department stores, beauty retailers, supermarkets and the spa channel.

Further reading: Competitive Stakes Rising in European Natural Cosmetics Market

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