Spate’s latest report indicates a rising trend among U.S. consumers for eyebrow mapping, eye rejuvenation and sleep gummies. It continues the increased interest in eye care, both cosmetics and skin care, in the last year.
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Spate reported 6.2k average searches every month in the United States for eyebrow mapping, a technique that uses the golden ratio for facial proportions to achieve brow symmetry.
Although the search volume is low compared to other makeup services, it has grown 68% since last year with no market competition.
Popular related searches alongside eyebrow mapping are near me, step-by-step, app and eyebrow mapping for microblading.
Searches for PRP eye rejuvenation increased 78.8% while staying overall low at 4.6k average searches every month. The non-surgical process involves extracting plasma from blood and injecting it into the skin around the eyes.
Despite sleep concern average searches decreasing 4.6%, there is a growing interest for sleep gummies, which has increased 47.2% in searches.
There are 39.1k average monthly searches for sleep gummies, which is medium volume compared to other sleep aids. Gummy as a related search term to supplements increased 5.5% since last year.