Gillette has launched its Heated Razor, meant to mimic a hot towel shave.
The razor is the first innovation to come from the new GilletteLabs premium division and features a warming bar that heats up within a second to deliver a sustained heat sensation.
The waterproof razor also features:
- Stainless steel warming bar;
- Adjustable temperature levels;
- Automatic overheat protection;
- Advanced five blades technology;
- Wireless magnetic charging;
- Lithium-ion battery;
- Sleek handle; and
- Flexdisc technology.
Gary Coombe, CEO, P&G Global Grooming, said, "By fusing beautiful form with reimagined function, the Heated Razor from GilletteLabs truly elevates the shaving experience. We know men love the sensation of a hot towel shave and now they can enjoy that same luxurious experience every day in their bathroom."
The razor retails for $200 and additional blades cost $25.