Gillette's Heated Razor is Changing the Shaving Game


Gillette has launched its Heated Razor, meant to mimic a hot towel shave.

The razor is the first innovation to come from the new GilletteLabs premium division and features a warming bar that heats up within a second to deliver a sustained heat sensation. 

The waterproof razor also features:

  • Stainless steel warming bar;
  • Adjustable temperature levels;
  • Automatic overheat protection;
  • Advanced five blades technology;
  • Wireless magnetic charging;
  • Lithium-ion battery;
  • Sleek handle; and
  • Flexdisc technology.

Gary Coombe, CEO, P&G Global Grooming, said, "By fusing beautiful form with reimagined function, the Heated Razor from GilletteLabs truly elevates the shaving experience. We know men love the sensation of a hot towel shave and now they can enjoy that same luxurious experience every day in their bathroom."

The razor retails for $200 and additional blades cost $25.

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