The Gents Place Plans for Expansion Amid Rising Male Grooming Habits


With a steady increase in male grooming trends it makes sense that men’s grooming and lifestyle clubs would be the next step. The Gents Place's main objective is to be a modern spa with an old school speakeasy feel that aims to bring traditional male grooming methods to men looking to pamper themselves.

In recent years male consumers have been looking to old-fashioned shaving methods including single blade safety razors, shaving balms and oils and brushes for shaving cream application. The Gents Place looks to this classic time period and embraces that sophisticated barbershop vibe. Its services include male grooming options such as hair and shaving services, spa treatments and the chance to shop retail goods from brands such as Rascal, Truefitt & Hill and Lakeme.

Ben Davis, founder of The Gents Place stated, "Male grooming is a booming, multi-billion dollar industry as more men are looking for concepts that cater to their needs — including haircuts, shaves, and hand and foot repair, The Gents Place offers consumers high-end salon and spa treatments in a luxurious atmosphere. With strong demographic and socioeconomic relevance, Florida is an exciting market to expand our footprint and franchise development in these markets will prove to be a lucrative and valued investment for prospective owners."

Within the next five years, The Gents Place plans to open 150 franchised locations in states including Texas, Georgia, California, Illinois, Indiana, Maryland, Virginia and in Florida with specific locations in Miami, Fort Lauderdale, West Palm Beach, Tampa, St. Petersburg, Sarasota, Naples, Orlando and Jacksonville.



More in Consumers & Markets