According to a recent interview in the Cincinnati Business Courier, P&G is prepping a revamp of its men's grooming strategy in response to competition from upstarts and Unilever's Dollar Shave Club acquisition.
As detailed by Charles Pierce, group president for the company's Global Grooming business, P&G is:
- Revamping its styling products
- Launching precision trimmers and other products
- Repackaging the Gillette brand