Point-of-sale data revealed fragrance sales in December comprise of more than 60% of the beauty industry's fourth quarter revenue.
Further analysis: Holiday 2021 Beauty Report
During the week of Christmas, that revenue can be between 25% to more than 100% higher than the previous week.
Larissa Jensen, NPD beauty industry adviser, said: "Self-indulgence and self-care have motivated beauty purchases throughout the past year, and the holiday season is no exception. Recognizing the opportunities, retail merchandising on the beauty floor during the holiday season often encourages self-gifting, not only for fragrance but other beauty categories, as well.”