Brandefy: Top Searched Beauty Brands & Categories in February 2023

Mar 6th, 2023
Jacquelyn Mueller, associate editor, Global Cosmetic Industry
Nars moved into the Top 10 and Benefit moved out.
Nars moved into the Top 10 and Benefit moved out.

Brandefy has released data showing the top searched beauty brands and categories in February 2023. 

Key highlights:

  • Mascara moved into the Top 10 and eye cream moved out
  • Nars moved into the Top 10 and Benefit moved out

Brands:

  • Drunk Elephant
  • Charlotte Tillbury
  • Fenty
  • Tarte
  • Tatcha
  • Makeup by Mario
  • Rare Beauty
  • Glow Recipe
  • Nars
  • Glossier

Categories:

  • Vitamin C 
  • Contour
  • Setting spray/powder
  • Foundation
  • Tinted SPF/moisturizer
  • Retinol
  • Bronzer
  • Primer
  • Blush
  • Mascara


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