Top 10 Beauty Brands, Retailers & Influencers for 2024

Apr 26th, 2024

Sephora is the leading retailer for beauty consumers, per a new Cosmetify analysis.

Sephora is the leading retailer for beauty consumers, per a new Cosmetify analysis.

Tobias Arhelger at Adobe Stock

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Spate reported, 'Monolid eyeliner is experiencing an average of 2.5K monthly searches and a +88.4% growth in searches compared to last year.'

11 Trends in Beauty: Sea Moss, Monolid Eyeliner, Polite Society's Vegan/Talc-free Launches and More

Each week, C&T digs into growing trends in web searches and hashtags related to cosmetics. Emerging now are: Seint makeup, 4th of July makeup, Polite Society makeup, monolid eyeliner, #stitchbraids, #chromenails and sea moss serum, among others.

3 Tips for Streamlining Micro & Preservative Efficacy Testing

3 Tips for Streamlining Micro & Preservative Efficacy Testing

The experts at Certified Laboratories provide 3 tips to help you ensure timely, accurate results for routine micro and Preservative Efficacy Testing (PET) for your cosmetic products.

According to NielsenIQ data, India’s beauty sales were up 7.1% year over year as of Q3 2023.

L'Oreal CEO's Comments Show Why, with a Slowing China, All Eyes Turn to India's Beauty Market

The relative weakness of the Chinese beauty market has driven interest toward India as a new international growth center.

With some news headlines signaling caution when using DMAE-containing skin care, consumers have lingering questions about the ingredient. Brands that address these questions in marketing and product detail pages have an opportunity to engage shoppers.

DMAE Skin Care: Consumers' Top Questions, Preferred Formats & Trending Brands

With some news headlines signaling caution when using DMAE-containing skin care, consumers have lingering questions about the ingredient. Brands that address these questions in marketing and product detail pages have an opportunity to engage shoppers.

Searches for 'mica cosmetics' (in Japanese) are up 1,450% in the past week, according to Google Trends, with a recent news report exposing child labor mica mining in Madagascar.

8 Trends in Beauty — Targeting Child Labor Mica Mining, Russian Beauty, HNB Powder, Torriden LMW HA Toner and More

Weekly, C&T digs into trending searches and hashtags related to cosmetics. Now trending: mica mining, child labor and taking action; discontinued cosmetics and the Russian beauty market; HNB Soft Focus Loose Powder; Torriden Dive-in LMW HA Toner; etc.

10 Trends in Beauty — Maelys' Booty-lifting Mask, Panthenol Skin Care, Nose Bumps and More

Each week, C&T digs into growing trends in web searches and hashtags related to cosmetics. This week, we have: Seven Kosmetyki, Queen cosmetics, Maelys body/booty lift, Jaclyn Hill, stain makeup, panthenol skin care, saggy skin, nose bumps and more.

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Packaging for Beauty | Skin Care Ingredient Launches + Trends: July/August Insider Insights

This month we delve into the diverse skin care and packaging for beauty categories.

Prestige hair product sales in Q1 2024 was led by products offering solutions for hair thinning and loss, as well as wellness-oriented SKUs such as hair oils and serums, scalp care, and heat protectants. All of those categories grew sales between 13% and 25% in Q1, per Circana.

Beauty’s 8 Top Growth Areas

The latest data points to beauty's key opportunities amid slowing growth.

“E-commerce platforms create opportunities for legitimate companies to grow and reach new consumers, providing them with more choices and greater convenience,' PCPC notes. 'However, the current structure is vulnerable to exploitation and contributes significantly to a rise in illicit trade. Counterfeit personal care products damage businesses, disregard regulatory protections and more importantly threaten consumers’ health and safety.'

The SHOP SAFE Act of 2024 Seeks to Tackle Beauty's Multi-billion-dollar Counterfeiting Problem: PCPC

Led by Reps. Darrell Issa (CA-48), Jerrold Nadler (NY-12), Ben Cline (VA-06) and Hank Johnson (GA-04), the act addresses many concerns brands have about e-commerce platforms offering questionable beauty products.

Per Google Trends, searches on 'talc-free makeup' are up 350% in the past seven days, which may be due to The Guardian's June 10, 2024, headline: 'Is there asbestos in your makeup? Why women with cancer are suing big beauty brands.'

7 Trends in Beauty — Talc-free Makeup/J&J Settles, Unsafe Products in Sri Lanka, Hair Bonding, Peptides and More

Each week, we dig into growing trends in web searches and hashtags related to cosmetics. Emerging this week are: talc-free makeup and J&J's settlement, unsafe products in Sri Lanka, hair bonding, Argireline hexapeptide products and more.

Euromonitor International’s Voice of the Consumer: Beauty Survey shows that 20% of U.S. male consumers voted “skin care is an important priority for me” as a common reason for purchasing skin care products.

The 2024 US Male Skin Care Agenda

Digital engagement, targeted care, celebrity brands and emerging concerns are reshaping a vibrant category.