The beauty industry is constantly evolving, and influencer marketing has become an essential tool for brands to reach their target audience. According to Traackr, a provider of influencer marketing software, the below 25 beauty brands in the United States, United Kingdom and France across makeup, skin care, hair care and fragrance are paving the way in influencer marketing.
Read more: Influencer Marketing Strategies for Indie, Mass and Luxury Brands
United States
In the United States, the top 10 makeup brands are Rare Beauty, Kylie Cosmetics, Fenty Beauty, Huda Beauty, L'Oréal Paris, e.l.f., r.e.m Beauty, Maybelline, Colourpop Cosmetics, and NYX Cosmetics.
- The top 10 skin care brands are CeraVe, Neutrogena, Glow Recipe, Drunk Elephant, Sol De Janeiro, Laneige, Summer Fridays, Rhode Skin, La Roche-Posay, and L'Oréal Paris.
- The top 10 hair care brands are L'Oréal Paris, Redken, Dyson, K18, Olaplex, CÉCRED, Cosmoprof, Amika, Kerastase, and Salonsentric.
- The top 10 fragrance brands are Sol De Janeiro, Dior, YSL, Kylie Cosmetics, Armani, Orebella, Chanel, Viktor and Rolf, Kayali, and Lancôme.
United Kingdom
In the UK, the top 10 makeup brands are NYX Cosmetics, Maybelline, Huda Beauty, YSL, Charlotte Tilbury, L'Oréal Paris, NARS, MAC Cosmetics, Armani, and e.l.f..
- The top 10 skincare brands are Garnier, L'Oréal Paris, La Roche-Posay, CeraVe, Kiehl's, Elemis, Lancôme, Charlotte Tilbury, Tatcha, and Drunk Elephant.
- The top 10 hair care brands are L'Oréal Paris, Kerastase, GHD, Garnier, Redken, Dyson, Olaplex, Matrix, L'Oréal Professional, and Wella Professional.
- The top 10 fragrance brands are Armani, YSL, Prada, Dior, Jo Malone, Valentino, Chanel, Viktor and Rolf, Kayali, and Lancôme.
France
In France, the top 10 makeup brands are NYX, Maybelline, L'Oréal Paris, YSL, Huda Beauty, Rare Beauty, Fenty Beauty, Charlotte Tilbury, MAC Cosmetics, and Lancôme.
- The top 10 skin care brands are Garnier, L'Oréal Paris, La Roche-Posay, Mixa, CeraVe, Erborian, Uriage, Caudalie, Kiehl's, and Eau Thermale Avéne.
- The top 10 hair care brands are L'Oréal Paris, Garnier, L'Oréal Professional, Dyson, Dessange, GHD, Kerastase, Head and Shoulders, K18, and Redken.
- The top 10 fragrance brands are Dior, Armani, Lancôme, YSL, Paco Rabanne, Valentino, Action, Chanel, Prada, and Sol De Janeiro.
