New York, NY, USA
New York
North America
Created specifically for the beauty industry, the WWD Digital Forum: Beauty Edition is suited for both the experienced digital marketer and the novice. Featuring presentations from some of the world's foremost beauty brands and retailers, as well as digital experts, this event offers insight from those who are successfully—and creatively—using digital in the beauty space. Topics will include integrating a digital strategy throughout the marketing organization; building a digital cult beauty brand; using social media to create a dynamic connection with influential celebrity fragrance lines; launching a completely digital beauty brand; and creating devoted brand loyalty through dedicated digital channels.