New Directions in Fragrance: Artisanal, Niche, Custom, and Indie

Apr 8th, 2014
Apr 8th, 2014
Speakers include Sarah Horowitz, perfumer and founder of Sarah Horiwitz Parfums; and Yosh Han, perfumer and founder of Yosh. In 2012, The Fragrance Foundation received only 2 or 3 entries in the "Indie" category for a FiFi award, yet in 2013, that number soared to 36, and in 2014 there may be even more. What is an indie fragrance? And how does it differ from niche and artisanal? FiFi recognizes an indie fragrance as "a brand not distributed or owned by a large company and sold in under 50 stores." The majority of brands listed are probably ones you’ve never heard of, yet from this hotbed of fragrance creativity, many interesting, up-and-coming fragrances can tiptoe into the market. Both male and female consumers are harkening back to the era of true fragrance creation where artisans crafted fine fragrances for individual clients, others discovered them, appreciated their uniqueness and smaller scent shops or scent bars introduced them to an eager public. Learn about artisanal, niche and indie fragrances from the perspective of the creators who made them and see why they are growing in popularity.