Global Cosmetic Industry
  • Log In
  • Register
  • Facebook icon
  • Twitter X icon
  • LinkedIn icon
  • Instagram icon
  • Events
  • Calendar
  • Event Coverage
Topics
  • Packaging
  • Ingredients
  • Brands & Products
  • Leaders
  • Retail
  • Consumers & Markets
  • Multimedia
  • Events
  • Beauty Accelerate
  • Calendar
  • Event Coverage
  • Polls
Magazine
  • Advisory Board
  • Past Issues
  • Product Roundup
  • Subscribe
User Tools
  • Log In
  • Register
  • Contact Us
  • Editorial Submissions
  • Advertise
  • Privacy Policy
  • Legal Terms
Facebook iconTwitter X icon LinkedIn iconInstagram icon
  1. Home
  2. Events
  3. Event Coverage

[gallery] At Texture on the Runway, Curls Run the World

Sep 11th, 2018
Eden Stuart

Textures ranging from wavy to tightly coiled—and everything in between—were celebrated at NaturallyCurly’s Texture on the Runway, held during New York’s Spring 2019 Fashion Week.

Along with retail sponsor Sally Beauty, NaturallyCurly welcomed seven top texture brands—Camille Rose Naturals, Cantu, Carol’s Daughter, Crème of Nature, Mielle Organics, Shea Moisture and The Mane Choice—to present their inspirations and latest product offerings on the runway.

The event, hosted by NaturallyCurly co-founder Michelle Breyer  and Love & Hip-Hop star Amara La Negra, also served as a celebration of NaturallyCurly’s 20th anniversary. The show was launched in 2012, after Breyer was struck by the homogeny of hair during NYFW.

“As I covered Fashion Week, I was disappointed to see that the models on the runway didn’t reflect the diversity of our community,” said Breyer. “We decided to create an event that celebrated texture and inclusion, and we wanted to do it during Fashion Week.”

Added Linda Voracek, group vice president of merchandising for Sally Beauty: “At Sally Beauty, we believe the best hair type is your hair type, and we are committed to providing a diverse assortment of products for our customers. Texture on the Runway is unique from other events in that it allows hair to dictate fashion and highlights the diversity of hair textures and styles in a bold way.”

Brand presentations included:

  • Camille Rose Naturals’ theme, Carefully Sourced Ingredients Meets Exotic Recipes, took inspiration from the brand’s just released Around the World collection. Looks were inspired by the Amazonian Rainforest, South Pacific and Middle East.
  • Cantu’s The Faces of Cantu: Head Over Heels for Texture put the spotlight on the brand’s team members, each of whom was decked out in wearable art.
  • Carol’s Daughter highlighted the strong bonds of the blood in its presentation, showcasing shared moments and special bonds by using models who are actually family. Each model was styled with products from the brand’s Pracaxi Nectar style and care line.
  • Crème of Nature brought Afrufuturism to the runway with a presentation inspired by the Afro Punk Urban Queen, showcasing edgy streetwear along with multicultural hairstyles.
  • Mielle Organics took inspiration from the warrior women of Black Panther’s Wakanda; hair was styled with the brand’s Pomegranate and Honey collection, including the three newest additions to the line: Moisturizing & Detangling Shampoo, Moisturizing & Detangling Conditioner and Curl Refreshing Spray.
  • Shea Moisture presented “Celebrating Our Shine,” which utilized the brand’s legacy Jamaican Black Castor Oil Strengthen & Restore Hair Care collection on models styled to reflect the warmth and glow of a tropical day.
  • The Mane Choice showcased how it offers empowerment and solutions for all hair textures.

Supporting sponsors of the show included As I Am, ORS Curls Unleashed and Reshma Beauty.

Related: NYFW: The Hottest Ingredients and Styles in Textured Hair Care

Interesting Stories
Is Coty eyeing a breakup? A new report says yes.
News
Coty Exploring Breakup of Its Units: Report
By decoding the hallmarks of aging, L'Oreal believes it can usher in a new era of beauty, one that focuses on root causes.
Skin Care
L'Oreal Previews the Future of Skin and Hair Longevity
Peptid4® B-Like: Sustainable and effective wrinkle-reducing peptide
Sponsored
Peptid4® B-Like: Sustainable and effective wrinkle-reducing peptide
Happy Woman At Beach Big Floppy Hat Relaxed Sun Shining Adobe Stock 346761045
Sun Care
Proposed SAFE Sunscreen Standards Act Gives U.S. Consumers New Hope for Better Sun Protection
L'Oreal continues to snap up high-performing brands in key categories.
Hair Care
Why L'Oreal is Acquiring Color Wow
Bacteria on facial and underarm sites can enhance a sense of well-being.
Skin Care
This Skin Bacteria Boosts Mood and Well-being: New Research
SymFeel Quat Green®: 100% naturally derived alternative to polyquats
Sponsored
SymFeel Quat Green®: 100% naturally derived alternative to polyquats
Indonesian authorities noted 4,334 items and 205,133 pieces of products contained prohibited substances.
Regulatory
Recent Global Recalls in Beauty: Mercury, Hydroquinone, Benzene and Bacteria Raise Red Flags
More in Event Coverage
SymFeel Quat Green®: 100% naturally derived alternative to polyquats
Sponsored
SymFeel Quat Green®: 100% naturally derived alternative to polyquats
SymFeel Quat Green® delivers well-known efficacy of Polyquaternium-7 and Polyquaternium-10 while embracing sustainability.
Jun 18th, 2025
'Resilience is everything,' says Cleverman founder Carlos Barreto. 'Building a brand, especially one that challenges category norms, requires thick skin, patience and a lot of pivoting.'
Hair Care
Cleverman: Revolutionizing Men's Grooming with Personalization and Confidence
"As an indie brand, you're both the underdog and the innovator. It takes creativity and grit to stand out, but it also gives you the freedom to write your own rules and build something truly meaningful."
Jun 9th, 2025
'Latinas in Beauty is a 501(c)(3) nonprofit dedicated to advancing Latina representation and equity across the beauty industry—from founders to C-suite professionals,' says Perez.
Consumers & Markets
Latinas in Beauty: Advancing Equity and Representation in the Beauty Industry
"Despite spending over $12 billion in 2024 and outspending peers by 30% on beauty products, Latinas represent less than 1% of C-suite leadership in beauty and founders receive less than 0.04% in funding," Perez explains.
Jun 3rd, 2025
'Kayura is a brand that aims to provide safe and effective skin care for people with sensitive skin,' says founder Kanan Patel.
Skin Care
Kayura: Ayurvedic Skin Care for Sensitive Skin
"I feel consumers are becoming very knowledgeable and vocal about what they want, and an indie brand can play an important role in creating products to answer these needs..."
Jun 3rd, 2025
'After working in the beauty and intimacy space for years, I realized there was a real need for products that help women feel good in their skin—without compromising on quality, ingredients and packaging,' says Mustone.
Bath & Body
HighOnLove: Empowering Women Through Luxurious Self-Care Essentials
"I wanted to create a brand that felt empowering, indulgent, and rooted in self-love, specifically for women."
Jun 3rd, 2025
'As a yoga instructor for many years, I spent countless hours coaching women who struggled with body image and age-related skin changes,' says Moffat.
Skin Care
Redefining Aging with Graydon Skincare: Superfood-Powered Solutions for Sensitive Skin
"As a yoga instructor for many years, I spent countless hours coaching women who struggled with body image and age-related skin changes."
Jun 2nd, 2025
'We believe skin transformation can be joyful, and this is an important ethos of the brand,' says Rao.
Skin Care
The Joyful Transformation Behind the Award-winning Parëva Beauty: Science, Transparency and Skin Longevity
"Running a startup feels like stepping into a boxing ring—every day is a mix of strategy, endurance and staying on your feet through unpredictable hits."
Jun 2nd, 2025
'Ki’olal is an intentional skin care brand rooted in the ancient wisdom of the Mayans, powerful Mexican botanicals, and modern botanical science,' says Jessica Treviño, the brand's founder and architect.
Skin Care
Ki’olal: Mayan Wisdom Meets Modern Skin Care Innovation
"Ki’olal offers the Sacred Sol and Luna Ceremonias—ritual skin care sets designed to detox, reset, balance, nourish, and protect the skin."
May 30th, 2025
'ONE Fragrance House is a luxury, unisex and intentionally crafted fragrance brand inspired by the belief that scent is an extension of identity and purpose,' says Shawn Pettieway, the brand's founder and CEO.
Fragrance/Home
ONE Fragrance House: Redefining Luxury Fragrances with Purpose and Individuality
"In the next 18 months, I plan to elevate ONE Fragrance House into more retail locations and cultural spaces while expanding our product line with more intentionally crafted fragrances."
May 30th, 2025
Lasio was founded in New York in the early 2000s by Latina entrepreneur Nadine Ramos, introducing one of the first professional keratin treatments designed for all hair types.
Hair Care
From Vision to Victory: Lessons on Resilience from Lasio's Founder
"Building a brand takes vision, but sustaining it requires grit."
May 29th, 2025
Chemyunion 500x500 Rev
Bath & Body
Ecoffea Citrus: Redefining Neck and Décolleté Care
May 27th, 2025
Global Cosmetic Industry
Facebook iconTwitter X icon LinkedIn iconInstagram icon
© 2025 Allured Business Media. All rights reserved.
  • Contact Us
  • Editorial Submissions
  • Advertise
  • Privacy Policy
  • Legal Terms
  • Site Map