John Paul DeJoria, cofounder of the Paul Mitchell line of hair products and The Patrón Spirits Company, will join Mark Cuban at this year's PBA Business Forum as part of PBA Beauty Week, hosted by Cosmoprof North America (CPNA). The event takes place July 12–14, 2015 at Mandalay Bay Convention Center in Las Vegas, NV.
CPNA and PBA have not yet released details about what attendees can expect from DeJoria and Cuban, but said that the two renowned business leaders will be paired together to debut a new program. "Although we can't share additional details at this time, we can guarantee that what we have planned is going to provide the beauty industry an opportunity and platform that is truly unmatched," said Scott Buchanan, chairman of PBA. "John Paul and Mark's combined achievements will bring an elevated level of expertise to our event."
DeJoria's rags-to-riches story makes him a fitting addition to the entrepreneurial-driven Cosmoprof culture, says event organizers. In 1980, DeJoria and hairstylist Paul Mitchell converted a partially borrowed $700 into what is today the largest privately held salon hair care line, producing more than 100 products with a presence in more than 100 countries. Close to a decade later, DeJoria co-founded Patrón, an ultra-premium tequila.
"The path to success in an industry that is saturated with competition is one that I am fortunate enough to have traveled," said DeJoria. "I hope to share my experience with aspiring entrepreneurs to ensure success and longevity in our ever-changing world of beauty."
"This year's show is shaping up to be bigger and better than ever before with the debut of so many unique programs," said Daniela Ciocan, marketing director, CPNA. "We are excited to have John Paul and Mark team up for what will be a once in a lifetime opportunity for our attendees."