Cosmoprof North America Focus on: Inclusivity

Cosmoprof's Tones of Beauty section will return this year.
Cosmoprof's Tones of Beauty section will return this year.

The 18th edition of Cosmoprof North America will run in Las Vegas August 29-31, 2021, featuring a wide range of special sections, education and more to chart the next phase of the resurgent beauty industry.

The show’s Tones of Beauty section will feature brands dedicated to multicultural consumers. But the show has added further partnerships to boost inclusivity.

Cosmoprof North America has introduced a series of new initiatives that will include a partnership with Ready to Beauty, a global think tank for multicultural entrepreneurs and brands.

The groups have announced the formation of a soon-to-launch national #BankBlack banking and finance program to specifically support niche and emerging Black/African American beauty entrepreneurs and brands.

Set to debut in the Fall of 2021, this nationwide initiative is designed to work in tandem with Ready to Beauty's capital growth fund, Ready to Invest, which addresses the three major pain points facing multicultural entrepreneurs and brands today:

  • purchase order financing
  • acquiring distribution
  • direct equity investment

Ready to Beauty's founder and managing director, Corey Huggins, curated Cosmoprof's sixth edition of the Tones of Beauty showcase.

This year’s Tones of Beauty theme rallies around economic recompense and along with other beauty platforms, as well as academic, market research and financial service organiza­tions.

Ready to Beauty and CPNA have also fielded a data collection and opinion study focused on the business of multicultural beauty, "Readiness is the New Green: An Economic Data Study on the Business of Multicultural Beauty in America."

The result is a snapshot of the Black/​African American beauty sector, allowing for a better economic understanding of the challenges and opportun­ities, and sketching out a pathway for what should be the next steps in terms of financial actions and reforms for economic equity within the beauty industry.

Liza Rapay, head of marketing at Cosmoprof North America, shared, “Our team at Cosmoprof North America is dedicated to understanding the issues of diversity, inclusion and their cultural impact on economics within the beauty industry. We are thrilled to partner with Ready to Beauty on a series of initiatives that will help the beauty industry become more inclusive, diverse and economically equitable.”

Huggins shared, “From curating and hosting the Tones of Beauty showcase for Cosmoprof North America, I knew in regular order Black/​African American brands were characte­ristically economically sensitive. Moreover, I know real economic change can only be achieved on a base of real economic data. Consequently, I decided to draw that baseline in the sand, and have my think tank field the foundational economic research for multicultural beauty with Cosmoprof North America as the national strategic partner.”

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