In conjunction with the 2023 Luxe Pack Monaco event, Make a Mark presented an exhibition of new packaging designs. The exhibition is presented in cooperation among Estal, Avery Dennison and Kurz and features submissions from packaging design agencies from around the world. Below are some signature examples from the exhibition in the beauty category.
Mazarine Pascalie's Nogashi is an affordable ecologic skin care concept based on concentrated formulas sold in powder form to dilute with water. The design is an ultra-sustainable, zero-waste packaging collection for facial care products containing no plastic and no unnecessary cardboard, featuring a luxurious, 100% reusable design. The simple range includes three essential steps for face care: cleanser, serum, and cream. The range is made from recycled glass objects in natural colors that are endlessly refillable with additional products for an unlimited lifespan.
Human evolution and our interconnectedness with nature is at the core of this concept, symbolized by the four dots in Human's logo representing the human DNA components. In a constantly evolving world, designers must embrace change and the unknown. Embracing evolution opens endless possibilities and opportunities for learning and improvement. Metamorph represents the essence of designers, the ability to transform an idea into a tangible reality that looks beautiful and enhances the world. Metamorph reminds us that evolution is key to unlocking our full potential as a society and that the journey is just as crucial as the destination.
Notte Oscura – Hermetic Perfume is made of high-quality glass and metal and decorated with mother-of-pearl icons. Dario Frattaruolo has chosen to experiment with different types of materials, which blend harmoniously creating a unique sensorial experience. The square shape and clean lines of the bottle give the packaging both elegance and an aura of mystery. The label has an intense black nuance that represents the darkness of the night. The idea was precisely to communicate a feeling of mystery. It was also about choosing black as the primary color and combining Avery Dennison paper with high-quality manufacturing techniques and materials.
The Fiore concept was born from the fusion of Swiss design aesthetics and the intangible allure of fragrance products. ARD Design Agency's approach incorporated simple geometric shapes, bold typography, and refined illustrations to capture the scent's spirit. It developed a line of customized bottles that feature a unique dropper closure system, providing a precise dosage and enhancing the brand experience. The use of finishes and elaborate embossing techniques, including nano and sculptured embossing, adds unique textures that engage both visual and tactile senses.
