Shoppers can now get product recommendations and buy directly from millions of Shopify merchants through ChatGPT.
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A new partnership between Shopify and OpenAI, the parent company behind ChatGPT, means significant changes for both brands and consumers. The implications could be significant for beauty, a category that is beginning to generate notable traffic on ChatGPT.
- For Brands: Shopify merchants, including major names like Glossier (an early participant), can now sell their products directly within ChatGPT conversations. This opens up a new, seamless sales channel where customers can discover products and make purchases without ever leaving the AI chat, with orders flowing directly into the Shopify admin. Merchants retain ownership of the customer relationship and their brand identity, as Shopify handles the technical complexity of integrating with AI. This allows brands to reach shoppers in new ways and focus more on their products and customers.
- For Consumers: Shoppers can now get product recommendations and buy directly from millions of Shopify merchants through ChatGPT. What starts as a simple query can evolve into a shopping moment, allowing them to purchase items from brands like Glossier instantly and conveniently within the same conversation interface.
