This year’s editions of Luxe Pack NY and Cosmoprof North America marked a true comeback for live beauty industry events. Here, we collect a range of the offerings from the show floors.
BASF highlighted its Emuage personalized beauty system at the show. In March 2022, B2B Cosmetics and BASF continued the development of the Emuage technology, which delivers freshly made, personalized cosmetics to the users.
The Emuage technology allows users to create their own individualized personal care products by simply choosing capsules, placing them into the machine and receiving the final product for personal care products such as hair, sun or skin care.
To enable the production scale-up and support market entry, BASF participated in second-round financing into B2B Cosmetics. Projects with partners and customers are expected soon.