At in-cosmetics Global, BASF will showcase its Longevity Ecosystem, which embodies the principles of “Do well. Feel well. Age well.” Integrating planetary, emotional and physical well-being, the ecosystem not only emphasizes the importance of aging gracefully, but also highlights the need for responsible practices that ensure the longevity of our planet. BASF will unveil several new product innovations that draw on the principles of this approach.
Verdessence Maize complements BASF’s comprehensive range of biopolymers, aligning with the industry’s shift towards more sustainable formulations. Being 100% derived from renewable feedstocks, this styling polymer is perfectly suited for natural and organic cosmetics. It offers a readily biodegradable alternative to traditional styling agents like PVP and VP/VA polymers and can be used in a variety of applications–from crystal-clear pump sprays to cloud-like foam mousses.
BASF’s latest opacifier dispersion innovation, Lamesoft OP Plus, is designed as an alternative to synthetic, acrylate-based ingredients, while still delivering on consumer expectations for quality and effectiveness. The wax-based ingredient is readily biodegradable and has a high natural origin content (NOC = 92.3-98.5%). Performance tests indicate that it provides a creamy white appearance without pearlizing effects during production and after storage, and significantly reduces wet/dry combing effort while enhancing anti-hair breakage performance.
Oximony is the perfect ingredient for any brand looking to tap into the longevity skin care trend. Extracted from sustainably sourced and FairWild certified Lysimachia christinae, the bioactive supports the skin's own healthy levels of taurine, an amino acid naturally found in the human body. By enhancing the skin's radiance, resilience, and firmness, Oximony embodies the essence of aging well, promoting not just physical beauty but also emotional well-being.
Join BASF at booth 1C110 and unlock the future of Personal Care with the Longevity Ecosystem!
