Primient is extending the reach of its bio-based Zemea propanediol with the launch of a new Color Care Collection, adding a range of color-protecting shampoos, conditioners and scalp treatments to its growing hair color portfolio. The move builds on the company's 2025 introduction of vibrant hair color formulations developed with Zemea propanediol and Sensient Arianor cationic dyes, creating a more complete ecosystem for brands seeking to support color longevity and hair health.
The new collection is designed to help maintain color vibrancy while addressing common consumer concerns such as dryness, damage and scalp wellness. Formulations include clarifying and color-depositing shampoos, rinse-off and leave-in conditioners, scalp serums and oil-free treatments, all leveraging Zemea propanediol's moisturizing and carrier properties. Key ingredients such as glycolic acid, natural conditioning agents and starch-based polymers further enhance hydration, shine and manageability.
For hair care manufacturers and formulators, the launch provides a ready-made platform for developing color maintenance products aligned with clean beauty and sustainability trends. As consumers increasingly seek hair color solutions that combine performance with scalp care and ingredient transparency, Primient is positioning Zemea as a multifunctional, bio-based alternative capable of supporting both color performance and overall hair wellness.
