120 Hours of Hydration: Provital’s Hydrafence

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Provital has announced the launch of its newest skin care active Hydrafence. Hydrafence was designed to provide 120 hours of consistent hydration, while strengthening the skin's barrier and accelerating recovery, per the brand. It works to protect against transepidermal water loss, improve skin smoothness, and stimulate the production of natural ceramides, delivering both hydration and protection.

Key Features and Benefits:

    • 120 Hours of Hydration: Can provide long-lasting moisture to keep the skin hydrated and refreshed over time.
    • Skin Barrier Strengthening: Can protect against environmental aggressors and enhance skin cohesion.
    • Proven Efficacy: Clinical studies validated using multi-ethnic panels and advanced Touchy Finger technology confirm improved skin smoothness and hydration results.
    • Recovery Support: Helps repair skin damage caused by external factors with soothing and calming effects.
    • Sustainability: Hydrafence aligns with the UN's Sustainable Development Goals (SDG 2 and SDG 12) by upcycling rice grain by-products and adhering to marine product sustainability standards for its algae content.

    Inspired by Ancient Ingenuity

    According to Provital, the launch of Hydrafence (INCI: Aqua (and) Glycerin (and) Amylopectin (and) Lithothamnion Calcareum Extract (and) Potassium Sorbate (and) Sodium Benzoate (and) Pentylene Glycol (and) Lactic Acid (and) Xanthan Gum) draws inspiration from the Great Wall of China, leveraging the principle of combining organic and mineral components for resilience. It incorporates rice-derived amylopectin and the calcium-rich algae Lithothamnion calcareum, forming a hydrocolloid matrix that delivers hydration while offering antioxidant and anti-inflammatory benefits.

    Developed with advanced methods, including the École Centrale de Lyon's Touchy Finger technologya, Hydrafence's efficacy has been tested on a diverse, multi-ethnic panel. Its powerful results ensure inclusivity and effectiveness across various skin types, per the brand.

    A Commitment to Sustainability

    Provital reportedly integrates sustainable practices into every aspect of Hydrafence's development. By utilizing upcycled materials and adhering to international environmental standards, Hydrafence not only promotes healthy skin, but also minimizes its environmental footprint, contributing to a circular economy.

    Nina Esposito, area sales and marketing director, Provital says, "Hydrafence redefines hydration in skincare by delivering consistent, long-lasting moisture while strengthening the skin's natural barrier. Combining cutting-edge science with natural innovation, it provides up to 120 hours of hydration power—a true game-changer for anyone seeking effective, science-backed solutions. Designed to support healthy, radiant skin for all, Hydrafence sets a new standard in skincare hydration."

    Esposito adds, “Innovative delivery systems, like slow-release actives, are the ultimate game-changer in beauty care. They don’t just work—they work smarter, delivering benefits that last longer and leave skin feeling amazing. Think targeted, all-day magic that keeps consumers coming back for more. They want products that go deeper and stay with them longer—and they’re willing to pay for it. Brands today should embrace cutting-edge technology to deliver products worth every penny, radiating quality and results. Take Provital’s Hydrafence as an example—made with a hydrocolloid matrix from rice amylopectin, it redefines hydration with 120 hours of hydrating power and enhanced skin smoothness! Now who wouldn’t want a product that’s as obsessed with performance as they are with great skin?”

    (a) According to the institution, “the Touchy Finger solution objectively—and scientifically—assesses the softness of surfaces.” For more information, visit https://www.formesdeluxe.com/article/touchy-finger-the-connected-augmented-finger-that-measures-the-quality-of-touch.63362.

     


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