Sun Chemical has expanded its Chione Electric effect pigment range with the launch of Chione Electric Amber SB90D, the third new color in the line released this year.
Shimmering Amber Hue for Color, Skin and Sun
Based on a patented technology, Chione Electric Amber SB90D is a synthetic mica-based effect pigment in a shimmering amber hue. It joins earlier additions from 2025 — Chione Electric Scarlet SR90D and Chione Electric Sienna SC90D — and follows the 2019 debut of Chione Electric Fuchsia SF90D.
The pigment is made with globally approved color additives for cosmetics and supports vegan formulations. It is designed for use in bold, high-impact cosmetic, skin care and sun care applications. The Chione Electric series is reportedly known for its:
- high chroma,
- UV stability, and
- non-staining, non-bleeding properties.
Vegan, Clean Color
"We’re excited to be adding another color to our popular Chione Electric effect pigment line," said Ed Webb, global director of cosmetics at Sun Chemical.
"The successful launches of our vegan, high chroma Chione Electric Sunset SK90D and Chione Electric Fuchsia SF90D have increased demand for more bright, clean hues and we’re thrilled to add to this product line with a new amber color to meet our customers’ needs."
