LipoTrue's new SE(HA)+ ingredient technology, set to launch at in-cosmetics Global 2025, is a naturally synthesized, enriched hyaluronic acid (HA) ferment that reportedly hydrates and plumps the skin, while boosting its resilience. The result is a rapid and needle-free alternative for enhancing lip volume and reducint the appearance of crow's feet and nasolabial wrinkles.
Se(HA)+ taps "a unique microorganism" that produces an enriched HA ferment that "mimics and enhances the skin’s own hyaluronic acid network," per LipoTrue.
By offering HA-like and HA-boosting benefits, Se(HA)+ delivers "deep, long-lasting hydration, improving skin architecture boosting collagen, elastin and fibrillin, and offering a non-invasive, visible plumping effect."
Per the supplier, Se(HA)+ clinical studies have demonstrated the ingredient's power to visibly reduce crow’s feet and nasolabial wrinkles in just 30 minutes, while enhancing lip volume in 10 minutes, a rapid and needle-free alternative for those seeking immediate results.
