Digital/E-commerce

Sephora remained the No.1 favorite beauty shopping destination, gaining 2-points of mindshare sequentially. Ulta remained No. 2, and Target appeared at No. 3 (in line with its historic trend).
Teen Wallets Declining as Sephora, Ulta and Target Remain Fan-Favorites
Piper Sandler's 50th semi-annual teens survey has been released, indicating a decline in teens' core wallets and ranking teens' favorite cosmetic brands and shopping destinations.
Oct 29th, 2025
Inspired by Gunderson’s family’s tradition of having a birthday “Yes Day,” the name Yes Day represents joy, positivity and freedom to say yes to fun. Granderson wanted her skincare brand to represent this spirit, helping young people everywhere make everyday a 'Yes Day' through positive self-care and healthy, habit-forming skincare routines.
13-Year-Old Coco Granderson x Skin Care Expert Ron Robinson to Launch Yes Day, A Glow-Inducing Line for Gen Zalpha
While “Sephora Kids” sparked cultural conversation, Evereden seeks to avoid controversy by co-creating with kids and their parents to arrive at clinically tested, education-driven skin care.
Evereden Partners with Sephora to Develop a Responsible Gen Alpha Beauty Category
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Aug 25th, 2025
Forbes points out that this new Sephora affiliate platform directly competes with platforms such as LTK and ShopMy.
Sephora Enters its Affiliate Era
The platform allows U.S. influencers to build their own customizable, shoppable digital storefronts on Sephora.com and the Sephora app.
Sep 29th, 2025
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Arbelle introduces a framework for profitable beauty personalization
Leading brands are already cashing in on personalization. Discover Arbelle’s step-by-step framework showing how beauty AI delivers loyalty, higher conversions, and data insights that fuel profitable brand growth.
Sep 24th, 2025
'Charlotte Tilbury is a global icon in the beauty industry—her innovation, artistry and digital-first approach make her a perfect fit for Amazon Premium Beauty,' said Melis del Rey, reneral manager, health and beauty, Amazon U.S. stores.
Charlotte Tilbury's Magic Comes to Amazon Amid Massive US Push
For the first time on Amazon Premium Beauty, customers can use "Shop the Look" videos to purchase products directly from tutorials.
Sep 24th, 2025
One in four women aged 35–65 feel misrepresented by the beauty industry
Bluemercury's "Up Next" Campaign: Redefining Beauty for Women 40+
Bluemercury is hosting "Up Next: The Anniversary Event" from September 18–28, 2025, introducing 15 new brands, including Byredo, Dr. Whitney Bowe and Element Eight.
Sep 17th, 2025
ChatGPT has a small but growing role in generating product recommendations and beauty routines.
ChatGPT: The New Beauty Guru?
New data from Spate unveils how beauty enthusiasts are using ChatGPT across makeup, hair care and skin care, revealing a need for new brand strategies.
Sep 16th, 2025
'We are fortunate to see positive market reception and consumer acceptance, with interest from important retailers,' says Rao. 'Our goal is to establish the brand, build our community, strategically introduce innovation, and thoughtfully expand distribution.'
Parëva Beauty: Cleanical Brand Launches at Credo and Cult Beauty
The brand features its proprietary biotechnology ingredient, Molecur 3, which utilizes plant stem cells from Switzerland.
Sep 16th, 2025
From gourmand notes to hair and body mists, Target is taking aim at key growth categories.
Why Target is Diving Deep into Fragrance
Target's fragrance-forward strategy includes a rollout of "curated endcaps" and fragrance sampling events in 300 stores in October 2025.
Sep 15th, 2025
“At Sephora, we aim to make beauty accessible to all,” said Nadine Graham, senior vice president and general manager of ecommerce at Sephora. “By partnering with Uber Eats, we’re adding an extra layer of convenience for our clients—from restocking their must-haves to meeting last-minute gifting needs—all while earning loyalty points.”
Sephora's Uber Eats Partnership Brings On-Demand Prestige Beauty to the Masses
Sephora’s Beauty Insider Loyalty members can link their accounts to earn points on every Sephora order placed through Uber Eats.
Sep 11th, 2025
While Sincerely Yours and Pour Tous share a mission to elevate skin care for teens and young users, they stand out in their execution and positioning.
With Sincerely Yours and Pour Tous, the Gen Alpha Beauty Blitz Reaches Sephora and Amazon
Two recent brand launches turn up the heat on the competition in responsible skin care.
Sep 5th, 2025
Mexico is a key component of Ulta Beauty's global expansion plans; pictured is the retailer's Antara, Mexico City location.
Ulta Beauty Takes Mexico by Storm: K-Beauty, Local Brands and More
By January 2026, K-Beauty products will expand to 10 Ulta Beauty Mexico locations, including key cities like Guadalajara, León, Monterrey and Tijuana.
Sep 4th, 2025