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Instagram Has Set Up @shop

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Instagram has unveiled @shop, an account showcasing small businesses and creators.

Featuring posts across categories—including fashion, beauty and home décor—drawing from the app’s most popular trends, visitors can click on product tags to purchase from the post. To date, the account has featured beauty brands including Glossier Play, The Lip Bar and Mented Cosmetics.

For follow, visit Instagram.com/shop.

Related: #NoFilter Shopping: Instagram Unveils in-app Checkout