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Superdrug Launches Online Shopping Service

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Customers can access Superdrug Store Insider via the retailer’s website.

Superdrug has launched its Store Insider service, providing personal service and advice to online consumers, per The Retail Bulletin.

Related: Jo Malone Expands its Virtual Shopping Experience

Superdrug Store Insider connects customers to Superdrug store staff for support and recommendations when buying fragrance and makeup online.

The online service is being led by parent company AS Watson Group whose strategy aims to link its physical and online experiences more robustly.