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Old Spice Opens Flagship Barbershop

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The barbershop offer men's hair and beard services. Photo: Old Spice Barbershop.

Old Spice has launched its first-ever brick-and-mortar barbershop, per Forbes.

Related: Skin Match Technology Partners with Men's Grooming Brands

The barbershop is located in Columbus, Ohio, and has three expert stylists who offer services for men including hair and beard cuts, washes and styling. 

It is equipped with a fully-functioning content studio and weekly visits by celebrity barbers. 

According to the Forbes interview with Old Spice marketing director Chris Talbott, the content studio will be used to film commercials for digital and social media platforms.