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U.S. Prestige Beauty Sales Reach $4.2B in Q1 2021

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The United States prestige beauty industry generated $4.2 billion in sales.

In the first quarter of 2021, sales of U.S. prestige beauty products reached nearly $4.2 billion, an increase of 11% in sales growth over Q1 2020, per an NPD report. (Get more details on the quarter, broken down by category, here.)

Related: 2022 Beauty Trend Forecast

Key highlights from the report include:

  • Online prestige beauty sales increased 33% in Q1 2021, year-over-year

  • Brick-and-mortar sales increased 3% 

  • Body serum sales increased 136% 

  • Hair masks sales increased 69% 

  • Candles sales increased 39% 

  • Facial exfoliators sales increased 21% 

  • Makeup sales decreased only 9%, year-over-year, showing a comeback