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The Cosmetify Index 2019 Reveals Heavy Hitters in Beauty

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The Cosmetify Index 2019's map reveals every country's favorite beauty brand.

Cosmetify has released its Q4 report with its new The Cosmetify Index 2019, which provides an overview of the hottest brands in beauty for 2019. The index also reveals which brands have the largest social media followings, the best engagement with followers and the most online searches.

2019’s hottest beauty brands*

  1. Huda Beauty
  2. Anastasia Beverly Hills
  3. MAC Cosmetics
  4. Yves Rocher
  5. Florence by Mills
  6. Kylie Cosmetics
  7. Jeffree Star Cosmetics
  8. Rude Cosmetics
  9. Maybelline
  10. Foreo

*As determined from Google Trends rankings, montly brand searches, Instagram tags and followers, and Instagram engagement.

2019’s rising stars of beauty

  1. Kristen Ess
  2. Jeffree Star
  3. Ole Henriksen

Most powerful beauty influencers of 2019

  1. Huda Kattan
  2. Millie Bobby Brown
  3. Kylie Jenner

Most searched brands globally of 2019, by average monthly searches (as reported by Cosmetify)

  1. Yves Rocher: 2,169,320
  2. The Body Shop: 861,020
  3. Clinique: 757,710
  4. Estée Lauder: 600,280
  5. Maybelline: 581,110
  6. Glossier: 538,110
  7. Dove: 450,000
  8. Kylie Cosmetics: 434,650
  9. MAC: 423,560
  10. Huda Beauty: 395,690

Most searched brands within product groups, by average number of monthly searches

  1. Brows: Glossier: 27,100
  2. Eyeshadow: James Charles: 673,000
  3. Mascara: Maybelline: 135,000
  4. Eyeliner: Maybelline: 40,500
  5. Highlighter: Becca: 50,000
  6. Blusher: MAC: 18,000
  7. Foundation: Estée Lauder: 201,000
  8. Lipstick: MAC: 165,000
  9. Perfume: Lancome: 450,000

Biggest social following

  • Most tagged:
    • Huda Beauty
    • Anastasia Beverly Hills
  • Most followed:
    • Huda Beauty
    • MAC
    • Dolce & Gabbana
  • Best engagement:
    • Florence by Mills
    • Merci Handy
    • Jeffree Star Cosmetics