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Geenie: a Marketplace for Values-led Beauty

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Brand and marketplace, GEENIE, launches.

Geenie is a culture-first beauty marketplace and community that enables consumers to discover, shop and share indie beauty brands that embody their values; these include those that are BIPOC-, LGBTQ- and womxn-owned, as well as brands that are inclusive, toxic-free and sustainable.

Previously: 10 Trending Black-owned Beauty Brands

Chana Ewing, Geenie’s founder, wants consumers to know who they are supporting when purchasing products.

Chana’s previous endeavour, a subscription box called GeenieBox, is what sparked the development of Geenie. 

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