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Priyanka Chopra Jonas Launches Hair Care Brand: Anomaly

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Priyanka Chopra Jonas, actress, producer and author.

Priyanka Chopra Jonas, actress and author, has announced her own hair care brand, Anomaly, debuting February 2021 at Target, per MarieClaire. 

Related: Aura Launches Personalized Pigmented Hair Care Line

Anomaly is a sustainable beauty brand and was named as a metaphor for Chopra Jonas' self-acceptance. She is hopeful that men and women won't feel as though they have to live up to the restrictive beauty standards that she used to. 

Chopra Jonas said, “I’m an anomaly, and everyone else is in their own way."