According to NPD China Beauty’s e-commerce tracker, China’s e-commerce market alone is the largest global market for skin care and second largest for makeup, reaching $10 billion in total for the 12 months ending November 2020. China’s e-commerce distribution has served as a golden channel for the market’s economic take-off during and post-COVID-19. Consequently, prestige beauty brands have continuously partnered with e-commerce platforms to gain traction among China’s millennial men and women.
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