Covid-19 Causes Packaging Switch to Shrink Sleeves


Printing directly on containers means high minimums and can be costly unless produced overseas.  Because Chinese factories shutdown when COVID-19 hit, beauty brands were forced to find domestic packaging alternatives and temporarily switched to shrink sleeve labels. Although international supply chains are steadying, many are sticking to shrinks due to shorter lead times, reduced costs, lower minimums and less inventory. Other sleeve benefits include 360° visuals, product protection, ability to mask fill lines and provide tamper-proof packaging.

To avoid any sleeve slip-ups, it’s important to work with an experienced label professional. Overnight Labels is an award-winning printer of labels, flexible packaging and shrink sleeves. They’ve been driving innovation in the sleeve category for more than 15 years and work closely with brands to template and test before a production run. Their expertise in specialty finishes offers a unique perspective to achieve an eye-catching look. Click for a sample kit!


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