COVID has consumers craving happier times, which is evident in today’s throwback trends dominating fashion, beauty, and graphic design. But these vintage vibes have been updated with a contemporary twist giving way to a more modern look. Overnight Labels’ presses have printed an array of labels, shrink sleeves, and flexible packaging that merge the past with the present for packaging that stands out and proves that retro feels right again.
If I Could Turn Back Time
Gamer Supps, a leader in gaming energy, plays with the Graffiti-feel favored in the 90s for their GG Energy line by utilizing vibrant bold colors and abstract shapes and patterns. Overnight Labels printed the labels with a tactile varnish that follows the pattern to emphasize the lively background graphics.
The digital look design style popular in the 1980s used graphic fonts from the age of early personal computers. The creative team for Tanovations Rule Breaker Tanning Lotion went with simple black and white type with vibrant pops of red. Overnight Labels printed it as a shrink sleeve, a perfect choice for the tapered oval flat bottom container.
Back to the Future
For its own line of promotional labels, Overnight Labels collaborated with design firm Vivid Ivy for several throwback pieces. Flower power meets 60s psychedelia in a cheerful white, peach and pink shrink sleeve. Overnight Labels printed several variations with different specialty finishes, including pearlescent, copper cold foil and a tactile finish to make the flower pistils pop.
They jumped several decades forward for a label with a Y2K futuristic aesthetic featuring shimmery colors mixed with geometric shapes. To add dimension, Overnight Labels used a cast and cure technique that incorporates a gloss, matte and holographic finish for an eye-catching effect.
To receive an Overnight Labels sample kit, which includes a wide variety of finishes, click here.
Covid has consumers craving happier times, which is evident in today’s throwback trends dominating fashion, beauty, and graphic design. But these vintage vibes have been updated with a contemporary twist giving way to a more modern look. Overnight Labels’ presses have printed an array of labels, shrink sleeves, and flexible packaging that merge the past with the present for packaging that stands out and proves that retro feels right again.
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