How L'Oréal Plans to 'Green Up' Its Packaging in China


L'Oréal, in partnership with Alibaba Group, has announced plans to use environmentally-friendly packaging for all its products sold in China within the next five months, according to an article from

L'Oréal China has reportedly pledged "to decrease the use of plastic materials for all of its brands by switching to Forest Stewardship Council-certified sustainable paper and zipper paper cartons or paper adhesives." The article also states that the group will only use 100% recycled boxes by this time next year. 

Alibaba has positioned the agreement as part of its New Retail initiative, a "seamless integration of online and offline commerce," the article reports.

According to a report by the China Chain Store association, which was cited in the article, more than 70% of 9,370 respondents surveyed said they were willing to pay a 10% premium for sustainable products that create minimum pollutants and harm to the environment.


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